100M views on TikTok (with $0 budget)

100M views on TikTok (with $0 budget)

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100M views on TikTok

We just caught up again with Reid who created the Scruffie, a unique leg shaving device that looks like this:


Reid has absolutely been murdering the TikTok game, garnering 7.1M likes, 169K followers, and over 100M views across his social channels combined.

What’s his secret? He listened to his audience. Originally, the Scruffie was intended to be a neck shaver. But once he started hearing that female customers were actually using the Scruffie to shave their legs, he pivoted.

He posted a leg shaving demo of the Scruffie and it went absolutely viral, garnering 1.6M views…

Want to make TikTok work for your business?

Have you thought of trying out TikTok? I think it probably has the highest upside right now of any social media platform. Why?

  • It’s low budget (all you need is your phone)
  • It takes very little time to create good content
  • Users with no following can go viral (within hours)

Here are some more founders that are making TikTok work:

  1. Learn how Kayla ($1.2M/year skincare brand) grew TikTok to 160K followers
  2. Kanga ($100k/month) gets millions of free views every month on TikTok
  3. Niki says most people tell her they found her brand through TikTok

Already have some content that has worked well on Instagram, Facebook, YouTube, etc? We also put together a guide of how to repurpose your existing content on TikTok.

Looking for an idea? Here are 47 business ideas that are trending on TikTok.

$2.4M/year idea management SaaS

Idea Drop helps companies innovate with software that helps them catalog and prioritize all of their ideas.

I think this is a really cool business because it’s an easy sell to bigger, enterprise companies that are struggling to innovate. They have some customers like MTV, and even have sold their product to a police force… Cool!

Read the full story.

The $6M/year trackable smart wallet

We just caught up again with Olivier from Ekster. They make wallets that have trackable cards inside them (no more losing your wallet).

In the last year, they quadrupled their revenue. How did they do it? Read the full story for more.

$15K Candle & Diffuser Side Hustle

Adam worked in the theatre industry, and once the pandemic hit, he had to find new work. That prompted him to start a side hustle selling candles.

He’s now on track to make a full time income, read the full story.

100 Profitable One Person Business Ideas

Want to start a business but don’t have a co-founder? That’s where I was before I started Starter Story. Now

Here are 100 profitable businesses that are run by solo founders.

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