20 Fashion Business Success Stories 
In 2022, the fashion industry is valued at $473.42B, with a growth rate of 8.3% over last year. To become successful in this highly competitive & ever-growing industry you must have passion, perseverance, and the ability to take risks.
With platforms like TikTok and Instagram, the way that fashion products are marketed online has completely changed, so it's important to keep up with these trends.
Here are some real life success stories to help you kickstart your own fashion business:
1. EPIPHANY LA ($144K/year)
Jocelyn Thompson (from Los Angeles, California, USA) started EPIPHANY LA about 5 years ago.
My name is Jocelyn Thompson and I own a one-product brand called Epiphany LA. My product is a foam push-up padding insert designed to be slipped into the pocket of a sports bra or swimsuit top. I designed the inserts myself and they are currently patent-pending. My customer is any woman, age 16 and up, who wants to add some size to flimsy swimsuit tops and unflattering sports bras. I believe that any woman who enjoys a push-up bra will also be drawn to my product.
My product is seasonal with April, May, and June being my highest grossing months. In the first week of March, I did $6,000 in sales in a 7-day period which put me on track to have at least 100% YoY growth from 2019.
2. Nimble Made ($60K/year)
Tanya Zhang (from Los Angeles, California, USA) started Nimble Made over 3 years ago.
Hi, I’m Tanya Zhang, co-founder of Nimble Made, a D2C e-commerce menswear brand selling “actually slim” fit dress shirts. We created our own unique, actually-slim sizing for dress shirts with a trimmed shirt length, sleeve length, and back/shoulder measurements. Our sizes are based on a function of height and weight for a better slim fit off-the-rack. Our customers are anyone looking to buy a slim-fitting dress shirt online.
As Asian-American founders, we're changing the dynamic clothing landscape to include men of all body types, starting with a slim fit that actually fits. Watch our interview with MONEY Magazine here.
3. Temples and Markets ($66K/year)
Judith Treanor (from Sydney, New South Wales, Australia) started Temples and Markets over 7 years ago.
Hi, I am Judith Treanor, founder of online curated store Temples and Markets. Every Product has a story and every product has been ethically sourced from artisans and Social Enterprises in S.E Asia.
Since launch, I have grown a loyal customer base and a quarter of my customers are repeat.
4. Yoke Apparel Manufacturing ($276K/year)
Jesse James (from Da Nang, Hải Châu District, Da Nang, Vietnam) started Yoke Apparel Manufacturing about 3 years ago.
Hello everyone, my name is Jesse James and I am the visionary of Yoke Apparel Manufacturing which is located in Vietnam. Yoke is a fully comprehensive clothing manufacturing service specializing in low minimum order quantities.
Covid19 interruptions and restrictions have prevented us from increasing our capacity which has been hard to watch as a business owner. However, we are excited to open up the floodgates as customer demand is strong and we could expect to grow 2-3x sustainably per annum.
5. Cotilda's Fashion Limited ($13.7K/year)
Cotilda Makhumula-Nkhoma (from Middlesbrough, England, United Kingdom) started Cotilda's Fashion Limited almost 7 years ago.
August of 2015. A year in which I, Cotilda Makhumula-Nkhoma the designer was concluding a Master’s degree in Future Design and began a 2-year program of business enterprise at Teesside University. Through this program known as FUEL, business mentoring, workshops and funding were made possible in supporting COTILDA a recent graduate to kick start an online clothing business.
One of the very first designs that we worked on with Bryan, the Dashiki Royalty Shirt in White
6. Woodies ($2.28M/year)
Cory Stout (from Santa Monica, CA, USA) started Woodies almost 10 years ago.
I’m Cory Stout, Captain of Woodies. I started a wood sunglasses brand when I was 28 years old.
In 2018, I topped 3.5 million in revenue and somehow ended the year with less money than when I started! I bought a Bentley to celebrate…
7. KAHINDO ($60K/year)
Kahindo Mateene (from New York, NY, USA) started KAHINDO over 5 years ago.
My name is Kahindo Mateene, I am the Founder and Chief Creative Director of KAHINDO, my luxury sustainable namesake fashion brand. KAHINDO is a luxury womenswear brand created with original prints and exuberant colors that celebrates the legacy of African fashion with a modern twist. A socially responsible brand, we are dedicated to ensuring ethical work practices for the women who create our brand in Africa.
For me, fashion is only as beautiful as the way I treat the female artisans and workers who help me create my line. That means focusing on sustainability and ethical work environments for my global partners and using the KAHINDO brand as a vehicle to create equity and job opportunities for women. Together, we share the heart and soul of Africa with the rest of the world through fashion.
8. Nykaa ($288M/year)
Nykaa is a lifestyle retail brand for beauty, fashion & wellness products.
Falguni Nayar (from Mumbai, Maharashtra, India) started Nykaa over 10 years ago.
Nykaa is one of the key players in the cosmetic industry, which boasts of its wide range of beauty, fashion and wellness products that it makes available to both the physical and digital customers!
- Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai.
- It sells beauty, wellness, and fashion products across websites, mobile apps, and 84 offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.
Read the full story on startuptalky.com ➜
9. Creative Fashion Blog ($120K/year)
Lisa Miller-Mecham (from Salt Lake City, Utah, USA) started Creative Fashion Blog over 4 years ago.
Hello! My name is Lisa Miller-Mecham. I’m a creative mom of 4 who runs a craft/sewing website called CreativeFashionBlog.com. I started out as an accessory designer, turned award-winning fashion designer, turned DIY blogger… and now a profitable sewing pattern maker.
My best month so far in 2020 has generated slightly over $15,000 while working part-time. I’m actually launching a course next month to show other creative women how to do the same!
10. Height Of Fashion ($300K/year)
Natalie Matthews (from Melbourne Victoria, Australia) started Height Of Fashion almost 5 years ago.
Hey, I am Natalie Matthews the Founder of Height-Of-Fashion, An online clothing store for tall women 5’10” and over.
11. LilKong Brand ($36K/year)
Tramell McInnis (from Los Angeles, California, USA) started LilKong Brand ago.
Hi there, Tramell McInnis here. I am the Owner & Co Designer here at LilKong Brand. I started working on my lifestyle designer fashion brand in late 2017. I got it established mid-2018.
Within 3 years of launch, our expected business evaluation is to be around $300,000.
12. Atlantis Shoes ($300K/year)
Tom Guo (from Sydney, New South Wales, Australia) started Atlantis Shoes almost 5 years ago.
My name is Tom Guo and I launched Atlantis Shoes, an ethically-made footwear brand inspired by the slow fashion movement and Australian coastal lifestyle.
13. Creative Souls ($12K/year)
Drew McNamara (from Chicago, Illinois, USA) started Creative Souls about 4 years ago.
I am Drew McNamara, the founder of Creative Souls. We print designs created by individuals with disabilities onto canvas shoes and apparel. Our artists earn money every time their design sells on one of our products. Our customers are people who want to make a difference in style!
Since August of 2019, we have paid our artists over $1,000 and are looking to make a greater impact in 2020! Today, we average about $1,000 a month from our sales.
14. Betsy DeVille ($1.2K/year)
Betsy DeVille (from Austin, Texas, USA) started Betsy DeVille about 6 years ago.
I am Betsy and I run Betsy DeVille at betsydeville.com, an e-commerce business capturing the positive viewpoints of the atheist, humanist, freethinker, lifestyle and expressing them in fashion, accessories, home decor, and gifts.
My income has doubled each year and I estimate I had about $1000 in sales last year. I am also a full time professional in fintech, with a family. I aim to bring two new ornaments to market each year and to expand the brand into another space. This year, it was Instagram and neckties.
15. Absolute Fitness Apparel ($7.8K/year)
Anthony Mellor (from London, England, United Kingdom) started Absolute Fitness Apparel over 5 years ago.
My name is Anthony Mellor, I’m the Founder & Director of Absolute Fitness Apparel. I started AFA at the age of 18, with no business experience, or any degrees/ qualifications in anything business related.
We are an online based fitness-fashion brand that operates out of London, United Kingdom. We’ve successfully launched 5 lines, ranging from cut off tees, all the way to tech jackets.
16. I Love Ugly ($3.6M/year)
Valentin Ozich (from Auckland, Auckland, New Zealand) started I Love Ugly over 13 years ago.
My name is Valentin Ozich. I'm the Founder and Creative Director of the men's premium streetwear brand; I Love Ugly.
Despite a few setbacks along the way and despite my lack of skills when I first started out, I believe we are back on the path to hit that goal and are proof that with a bold dream, ambition and hard work anybody has the potential to turn an idea that began out of your bedroom into a multi-million dollar business.
17. AGood Company ($2.64M/year)
Anders Ankarlid (from Stockholm, Stockholm County, Sweden) started AGood Company over 3 years ago.
Hello! My name is Anders Ankarlid and I am the founder and CEO of Agood Company, a sustainable and social impact startup founded in Stockholm, Sweden. As an ethical online retailer, we sell elegant, everyday products in sustainable materials.
Me together with the farmer that grows the linseed (waste) used in our mobile cases
18. Shobitam Designs ($1.2M/year)
Aparna Thyagarajan (from Seattle, WA, USA) started Shobitam Designs over 3 years ago.
Hello everyone, I am Aparna Thyagarajan. I Co-Founded Shobitam, one of the fastest-growing ethnic fashion brands with my sister Ambika in 2019. We work with our talented weavers, and award-winning artists to design, curate, and deliver beautiful ethnic weaves. Through our brand, we aim to make traditional Indian handlooms accessible across the globe.
19. Portland Gear ($1.44M/year)
Marcus Harvey (from Portland, OR, USA) started Portland Gear over 8 years ago.
- Marcus Harvey turned his love for Portland into a hometown clothing line called Portland Gear. He started screen printing in college to make some extra money but stopped taking on his first job.
- On Thanksgiving of 2014, he designed two shirts, posted them on Instagram, and sold $5k on the first day. Six years later, Portland Gear is making over $100k per month.
- Marcus took the time to explain how to start a clothing line/brand. He gave us a ton of great advice about how to start your own clothing line that we’ll include while providing a step-by-step guide to start a clothing line.
Read the full story on upflip.com ➜
20. Depop ($50.4K/year)
Simon Beckerman (from ) started Depop over 11 years ago.
- Fiona, 25, is a sustainable clothes designer from Sheffield that reworks and sells vintage clothing in her Depop shop.
- Depop is the fashion marketplace app where the next generation comes to discover unique items.
- Depop was founded by the co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, Simon Beckerman
- Depop - Buy. Sell. Discover unique fashion. Secondhand. Vintage. Streetwear. Designer. Reworked. Sneakers.
- In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
Read the full story on youtube.com ➜
Want to start your own business?
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.
Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.