15 Podcast Success Stories [2022]
Do you have knowledge and passion that you'd love to share with other people? Or perhaps you are a content creator and looking for ways to expand your revenue streams? If you match any of these criteria, then becoming a podcast host could be the perfect opportunity for you.
Podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators who have a passion for sharing stories with their listeners.
One of the main benefits that come with starting a podcast is the minimal investment needed to get started. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your own website if you want.
Here are some real-life success stories of starting a podcast:
1. Cars of Carlisle ($5.03K/year)
Darren Reighard (from Carlisle) started Cars of Carlisle over 4 years ago.
Over 150 high-end vehicles glistened in the sunlight, Porsches, Lamborghinis, Ferraris, Mercedes, all polished and lined up in neat rows.
My colleagues do an amazing job with their contributions to our overall automotive journey. On that note, I’d like to take a moment to put a special “thank you” out to all of the Cars of Carlisle team members, emphasizing how much I value everything they give to the business. In two years, I went from a dozen downloads and investing five figures of my own savings to now an annual revenue that is increasing, while downloads are exceeding 12,000.
2. Code Story ($60K/year)
Noah Labhart (from Dallas, TX, USA) started Code Story over 3 years ago.
My name is Noah Labhart - I’m a startup founder, CTO, and podcast host of the up and coming startup show, Code Story. On the show, I interview tech visionaries, uncovering the gritty details in building the next big digital thing. I've interviewed startup CTOs, CEOs, founding engineers, and tech visionaries about how they built their MVP's, scaled them, matured them, and built the teams to support their startups.
We are currently 88 episodes in and are working on early edits for Season 4, starting in January of 2020. We've interviewed individuals from digital startups of all shapes and sizes, and have amazing guests such as Courtland Allen of Indie Hackers, George Deglin of OneSignal, Tim Specht of Dubsmash, Ryan Graciano of Credit Karma, and Chris Slowe of Reddit.
3. Entrepreneurs on Fire ($2.04M/year)
John Lee Dumas (from Puerto Rico, USA) started Entrepreneurs on Fire almost 10 years ago.
Heyo! John Lee Dumas (JLD) here, founder and host of Entrepreneurs On Fire, an award-winning podcast where I interview inspiring Entrepreneurs who are truly ON FIRE!
My goal from the very beginning: to inspire my audience, Fire Nation, to take their own entrepreneurial leap.
4. Cinquanta Cox-Smith ($120K/year)
Cinquanta Cox-Smith (from Killeen, TX, USA) started *Cinquanta Cox-Smith * almost 13 years ago.
Hey, y’all I’m Cinquanta Cox-Smith I hate putting myself in a box, but If I had to explain what I do: I’m a Multipreneur. (Author, Podcaster, and Entrepreneur) I’ve been helping entrepreneurs start an EASY Print On Demand side hustle from anywhere for about 3 years now. I’m originally from a small town in South Carolina called Georgetown. It’s historic in many ways, especially for the Geechee Gullah culture. I’m an Army Veteran and my Husband (Shawn) is an active-duty soldier. We have 2 kids Kyree (15) and Sharye (12). Let’s not forget about our dog ChuChu. He's most definitely the star of this show.
I’ve always felt like this was just a hobby, or I was just making shirts but Print On Demand is so much more than that. It’s helped me create $7,000 in one month selling POD journals on Amazon KDP, it’s helped me land a Magazine Cover with my T-Shirts for Stars & Stripes (American Military Newspaper). It’s helped me teach over 10,000 people how to create passive & residual income from home with just a computer and some wi-fi. Most importantly it’s allowed me the gift of TIME. Time to spend and travel with my family. Once we get further along into this interview. I’ll tell you about how I accidentally started in the Print On Demand industry 12 years ago.
5. Ecom Crew Podcast ($420K/year)
Dave Bryant (from San Diego, California, USA) started Ecom Crew Podcast almost 7 years ago.
EcomCrew is an ecommerce blog and a podcast where myself and Michael Jackness take off our ecommece hats and pretend to be journalists and investigative reporters.
We started EcomCrew around 2014. For the first 3 years we never monetized EcomCrew. This year we finally began to sell a membership to our private ecommerce group that includes exclusive access to ecommerce courses, webinars, events, etc.. Currently we do around $35,000 a month in revenue.
6. The Unofficial Shopify Podcast ($108K/year)
Kurt Elster (from Skokie, Illinois, USA) started The Unofficial Shopify Podcast almost 8 years ago.
I'm Kurt Elster, and I host The Unofficial Shopify Podcast. With 750,000 downloads, 200 episodes, and four sponsors, it’s become quite the media machine for us.
7. SGPN ($360K/year)
Sean Green (from Los Angeles, CA, USA) started SGPN almost 11 years ago.
My name is Sean Green and I’m the co-founder of The Sports Gambling Podcast Network and co-host of The Sports Gambling Podcast. In 2011 I hosted the first episode of The Sports Gambling Podcast with my partner Ryan Kramer. At the time I didn’t realize I was starting a business, I just thought I was talking about betting on football with my buddy.
In the following ten years, we’ve grown it from two guys recording their conversation in a garage to a legit sports gambling media empire. We have over 15 shows under our brand, multi-million downloads per year and have reached $30K/month in revenue.
8. Workology ($12.2M/year)
Jessica Miller-Merrell (from Austin, TX, USA) started Workology almost 17 years ago.
My name is Jessica Miller-Merrell, and I am a workplace change agent, author, and consultant focused on human resources and talent acquisition living in Austin, TX. Recognized by Forbes as a top 50 social media influencer, I am the founder and CEO of Workology, a workplace HR resource, and host of the Workology Podcast.
Workology also has a training and development platform for HR professionals called LEARN by Workology. We offer on-demand courses for HR certification with Ace the HR Exam, career development for HR professionals with Upskill HR, courses for SHRM (Society for Human Resources Management) and HRCI (Human Resource Certification Institute) recertification credits, new manager training, audio courses, practice tests, and more.
9. The Speaker Lab ($400K/year)
Grant Baldwin (from Nashville, TN, USA) started The Speaker Lab over 7 years ago.
Hi, My name is Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts.

10. Content Allies ($900K/year)
Jake Jorgovan (from Colorado Springs, CO, USA) started Content Allies over 3 years ago.
Today Content Allies is doing ~$75k MRR. We produce 20+ podcasts and we have released well over 500+ episodes for our clients.
11. The Digital Vibe Podcast and Network ($240K/year)
Annette Thomas (from New York) started The Digital Vibe Podcast and Network over 7 years ago.
Hello, my name is Annette Thomas. I am the Creator and Founder of The Digital Vibe Podcast and Network. The Digital Vibe Podcast started as a Podcast and evolved to become a Network that comprises, a podcast, a publishing company, a network of affiliates, and a global brand that is networked and heard all around the world!
If you sum up all of these income streams it would be around $20k per month.
12. Fame ($204K/year)
Tom Hunt (from London) started Fame over 2 years ago.
My name is Tom Hunt and we start and grow the world's most profitable podcasts at Fame.
We currently run this process for 10 clients and make approximately $17k per month.
13. Counterweight Creative ($192K/year)
Jeremy Enns (from Vancouver, British Columbia, Canada) started Counterweight Creative about 6 years ago.
Hey there! I’m Jeremy Enns, the founder and Storyteller In Chief at Counterweight Creative, a podcast production and strategy agency.
I started the company 3 years ago, in 2016 with one client, making $15/hour and have grown into a team of 10 contractors producing more than 30 shows per week with revenue of over $10K/mo.
14. Podcast Answer Man ($4.6M/year)
Cliff Ravenscraft (from Kentucky, KS, USA) started Podcast Answer Man over 4 years ago.
- My name is Cliff Ravenscraft. In November 2014, I made a commitment to work out six days a week, every week, for the rest of my life.
- Over the next decade, I built an online business where I became the world's leading authority on podcasting. I am personally responsible for training more than 40,000 people on the successful launch of their podcast.
- I’m now experiencing greater fulfillment and profitability than I ever dreamed imaginably.
- Professionally, I coach others where I have the incredible honor of going on a journey with my clients, as they CREATE the life of their dreams.

15. Women in Business Podcast ($1.2M/year)
Samantha Alford (from Los Angeles, CA, USA) started Women in Business Podcast over 2 years ago.
- Hi, I am Samantha Alford, the founder of the Women in Business Podcast.
- Women have been crushing it when it comes to starting successful businesses over the last few years. As we head into a new decade, it’s more important now than ever for investors to put their time and money into women-owned businesses.
- Here are some interesting and useful facts about women entrepreneurs and investors to consider. It’s clear that even though women are making gains when it comes to starting businesses, we still have a lot of work to do when it comes to getting women the capital they need to grow and thrive in their businesses.

Want to start your own business?
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.
Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.