14 Children's Clothing Brand Success Stories & Case Studies [2022]
The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.
Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.
Starting a children's clothing business can be tricky. So whether you're just getting started, or you're looking to build your business into something bigger, here are real-life tips and case studies from founders that have started successful children's clothing businesses.
1. Bailey's Blossoms ($9M/year)
Erin E Hooley (from Rhome, Texas, USA) started Bailey's Blossoms over 13 years ago.
Hello! I'm Erin E. Hooley, proud Texas mom of 6 as well as founder and CEO of the e-commerce children's clothing line Bailey's Blossoms and it's sister brand, Peyton Bre.
Bailey's Blossoms started as a hair accessories company at my kitchen table in Arizona back in 2008 and has since grown into a multi-million dollar adventure. Both brands provide fashion-forward styles at a price that won't break the bank!
2. Joah Love ($468K/year)
Ahyoung Kim Stobar (from Los Angeles, California, USA) started Joah Love about 14 years ago.
My name is Ahyoung Kim Stobar, founder and designer of Joah Love, a children’s lifestyle clothing brand. We make timeless, comfortable casuals for kids - spirited styles that they love to wear, in buttery soft, no-fuss fabrics their parents will love.
We’re proudly made in the USA, knitting most of our fabrics at local textile companies in Los Angeles - and we have made sustainability a priority for our brand, with plans to release limited edition capsule collections using up-cycled fabrics. I’m very excited about this!
3. Buckle Me Baby Coats ($600K/year)
Dahlia Rizk (from New Hampshire, USA) started Buckle Me Baby Coats over 5 years ago.
Hi guys! I am Dahlia Rizk and I am a New Hampshire Mom of three who invented and founded Buckle Me Baby Coats. A puffy winter coat designed to be used safely in the car seat.
I founded Buckle Me Baby Coats two years ago when a Facebook post I shared my nephew wearing the coat went viral. As a single mom of three self-funding BMBC, I do it all from marketing, design, production to shipping. In the past year, Buckle Me Baby Coats was making $50,000 a month and is on track to continue with steady growth.
4. Baby Wit LLC ($12K/year)
Rosalee Rester (from Portland, Oregon, USA) started Baby Wit LLC about 18 years ago.
My name is Rosalee Andrea Rester and I launched a baby apparel t-shirt company 16 years ago called Babywit.com. When I launched it was immediately successful (enough to fully support my husband while writing a novel and two children) but the landscape changed tremendously over the years and I wanted to share with you some of the lessons I learned along the way.
5. Sat Nam babe ($6K/year)
Jennifer Coulombe (from New York, New York, USA) started Sat Nam babe over 6 years ago.
Hi! My name is Jen. I left my full-time “have to report to an office every day” job in 2016 to start my first company, with the ultimate goal to work for myself from anywhere in the world!
While Sat Nam babe is still a work in progress (I work on it part-time), I’ve learned a TON as a first-time entrepreneur and haven’t had to dip into savings once since launching over two years ago.
6. PAIGELAUREN ($7M/year)
Paige Lauren (from Los Angeles, CA, USA) started PAIGELAUREN about 13 years ago.
Starting a successful clothing company from scratch, especially in this economy, isn’t easy, but Paige’s experience belies her age (“Thirty-something," she says coyly). PAIGELAUREN, now carried in independent shops across the country, as well as Neiman Marcus, is simply the latest in what has turned out to be quite a run.
Paige Lauren first enterprise was a line of high-end belt buckles, which became the “it” accessory around the tonier Los Angeles boutiques. The company turned a profit before Paige had a driver's license. She followed this up with a collection of decorative tiles for Emser, and a stint as an interior designer. In between, she graduated from the Parsons School of Design.
7. Norani Baby ($71.6K/year)
Nora Mansour (from Burbank, CA, USA) started Norani Baby over 4 years ago.
Nora and Ani are two best friends, who after years of trying to conceive through countless fertility treatments finally became moms and created a swaddle that helps babies sleep longer and better. It’s so effective, it’s doctor and nurse recommended!
Norani Inc is located in Burbank, CA, United States, and is part of the Other Information Services Industry. Norani Inc has 2 total employees across all of its locations and generates $71,615 in sales
8. Sleeping Baby ($5M/year)
Stephanie and Brett Parker (from Haltom City, TX, USA) started Sleeping Baby over 6 years ago.
The founders of Sleeping Baby invented the Zipadee-Zip out of necessity. But their 'Shark Tank' pitch was the result of more than two years of hard work.
The motto for our Sleeping Baby brand is: “Inspiring Dreams One Night at A time,” and that, in a nutshell, is how it all started …with one little dream that has since become our family’s reality. When our daughter, Charlotte, was born, the feeling that welled up inside of me could only be compared to what God’s love for us must look like. My husband, Brett, and I never even realized until we first looked into those baby blues of hers that we were even capable of that kind of love.
9. Bambox ($720K/year)
Charles Carette (from Autonomous City of Buenos Aires, Argentina) started Bambox almost 5 years ago.
Hello, I am Charles Carette, CEO & Co-founder of Bambox. We developed the first monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents throughout their baby’s first 3 years. We operate in Buenos Aires, Argentina.
10. Parker Baby Co. ($6M/year)
Kirsten and Sam (from Colorado, USA) started Parker Baby Co. over 6 years ago.
We are Sam and Kirsten, a husband and wife team from Parker, Colorado. Parker Baby Co. specializes in practical baby products that are designed to simplify parenthood. As parents of 4 kids under the age of 5 years old, we find inspiration for new products everywhere. Most of our products are inspired directly by our kids.
11. Stonz ($3M/year)
Lisa Will (from Vancouver, British Columbia, Canada) started Stonz about 18 years ago.
My name is Lisa Will and I am the founder of Stonz, a baby and children vegan footwear and accessories brand. I live in and love Vancouver, BC. I am called a Mompreneur but really I was a person always wanting my own business but having a child kickstarted my entrepreneurial journey for me. I’m good at just being an entrepreneur!.
My story is one that considers these three finite factors everyday and trying to be as successful as I could within them. My judgment for myself is my kids, my relationships, and my mental and physical health. So far I’m winning overall but it’s a long game. Play it knowing it’s a marathon.
12. zapato FEROZ ($6M/year)
Laura Garcia Perdomo (from Paterna, España) started zapato FEROZ almost 6 years ago.
Hello, my name is Lau García and I am the shoemaker, co-founder, and CEO of Zapato FEROZ, a children's footwear company that respects children's feet. I and my partner Héctor, are at the forefront of this brand that seeks to offer the best footwear for babies and children so that their feet are protected, healthy and at the same time enjoying the sensation of going barefoot.
13. CoziGo ($312K/year)
Emma Lovell (from Sydney, New South Wales, Australia) started CoziGo about 7 years ago.
Hi, I’m Emma Lovell mum of two small children and founder of CoziGo - Sleep on the Go. I’m originally from England and live in Sydney Australia.
Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.
14. TwirlyGirl ($984K/year)
Today I have my friend Michael Jamin on the show. Michael specializes in creating brand stories for companies and he used the power of storytelling to grow his ecommerce store, Twirly Girl, into a multi-million dollar girl’s clothing brand.
In this episode, you'll learn how to create an amazing…
Michael Jamin (from ) started TwirlyGirl ago.
Want to start your own business?
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.
Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.
.png?1620868439)
.png?1620918881)
.jpg?1620868555)
.jpg?1620869232)
.jpg?1620918840)
.jpg?1620918841)
.jpg?1620918860)
.jpg?1620869275)
_edit-2.jpg?1620869782)
.jpg?1620918884)
.jpg?1620871106)
.jpg?1620918873)
.jpg?1620868695)
.jpg?1620918906)
_(1).jpg?1620869852)
.JPG?1620870176)
"An amazing network of founders that truly want to help each other grow their business."
Last chance to get this download.
