Best Tools

On average, founders use 37 tools to run the day to day operations of their business. There are thousands of tools out there, but what are the best ones?

In all of our interviews, we survey what tools founders are actually using. Here is the data.

Interested in specific categories? Check out the best email tools ✉️, the best platforms to build your business on, the best accounting tools, and more:

27 tools

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Semrush

seo tools ➜

#2 most used in seo tools

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Their tools and reports help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. Learn more ➜

209 successful founders are using Semrush

Pricing

Paid

Free Trial

Yes

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Ahrefs

seo tools ➜

#1 most used in seo tools

Audit your website, explore competitors, research keywords & backlinks. Learn more ➜

255 successful founders are using Ahrefs

Pricing

Freemium

Free Trial

Yes

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SEO ranger

seo tools ➜

Ecommerce SEO plugin for online stores. Learn more ➜

3 successful founders are using SEO ranger

Pricing

Freemium

Free Trial

Yes

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Benchmark Hero

seo tools ➜

Improve your SEO, marketing & shopping experience. Learn more ➜

2 successful founders are using Benchmark Hero

Pricing

Freemium

Free Trial

Yes

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Agency Analytics

seo tools ➜

Create custom dashboards for SEO, PPC, social, email and more. Learn more ➜

5 successful founders are using Agency Analytics

Pricing

Freemium

Free Trial

Yes

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Screaming Frog

seo tools ➜

#5 most used in seo tools

Small desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective. Learn more ➜

49 successful founders are using Screaming Frog

Pricing

Freemium

Free Trial

Yes

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Yoast

seo tools ➜

#4 most used in seo tools

Helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help. Learn more ➜

110 successful founders are using Yoast

Pricing

Freemium

Free Trial

Yes

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Unamo

seo tools ➜

A powerful marketing suite that will let you unleash your full potential.One platform. Many solutions. Learn more ➜

Pricing

Freemium

Free Trial

Yes

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clearscope

seo tools ➜

Help you produce relevant, high quality content that attracts more search traffic. Learn more ➜

7 successful founders are using clearscope

Pricing

Freemium

Free Trial

Yes

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Moz

seo tools ➜

#3 most used in seo tools

A software as a service company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. Learn more ➜

113 successful founders are using Moz

Pricing

Freemium

Free Trial

Yes

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VidIQ

seo tools ➜

VidIQ guides you on your path to growing your channel with strategies and tools to build a loyal following. Learn more ➜

7 successful founders are using VidIQ

Pricing

Freemium

Free Trial

Yes

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KWFinder

seo tools ➜

Covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Learn more ➜

20 successful founders are using KWFinder

Pricing

Freemium

Free Trial

Yes

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Construct Media

seo tools ➜

International Architectural Visualization company that provides CG Images for UK/ USA/ Africa . Learn more ➜

Pricing

Freemium

Free Trial

Yes

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RavenTools

seo tools ➜

A technical SEO focused software program that focuses on site audits, rank tracking and reporting. Learn more ➜

4 successful founders are using RavenTools

Pricing

Freemium

Free Trial

Yes

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The hoth

seo tools ➜

A white label SEO service built specifically for agencies, in-house SEOs, and affiliates. Learn more ➜

2 successful founders are using The hoth

Free Trial

Yes

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SERanking

seo tools ➜

A cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive. Learn more ➜

5 successful founders are using SERanking

Free Trial

Yes

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Serpstat

seo tools ➜

Smart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit. Learn more ➜

4 successful founders are using Serpstat

Free Trial

Yes

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Alexa

seo tools ➜

A virtual assistant AI technology developed by Amazon, first used in the Amazon Echo smart speakers developed by Amazon Lab126. Learn more ➜

18 successful founders are using Alexa

Free Trial

Yes

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SEO Samba

seo tools ➜

Helps franchises, small businesses, etailers and enterprises build, manage and optimize websites for top search engine performance. Learn more ➜

Free Trial

Yes

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Surfer seo

seo tools ➜

A cloud-based on-page optimization tool that allows you to analyze and compare your own pages against what currently ranks in the SERPs. Learn more ➜

16 successful founders are using Surfer seo

Free Trial

Yes

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SiteGuru

seo tools ➜

Helps you Improve your website in just a few minutes. It crawls and analyzes your website for broken links, slow pages, suboptimal meta tags, invalid HTMLs, and so much more! Additionally, its weekly reports will help you stay on top of your content, resulting in more SEO traffic and happier users. Learn more ➜

Free Trial

Yes

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Rankmath

seo tools ➜

WordPress SEO plugin will help you rank higher in search engines. Learn more ➜

12 successful founders are using Rankmath

Free Trial

Yes

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SpyFu

seo tools ➜

A cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more. Learn more ➜