Best Tools

On average, founders use 37 tools to run the day to day operations of their business. There are thousands of tools out there, but what are the best ones?

In all of our interviews, we survey what tools founders are actually using. Here is the data.

Interested in specific categories? Check out the best email tools ✉️, the best platforms to build your business on, the best accounting tools, and more:

2,645 tools

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Freemium

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social media tools ➜

A business- and employment-oriented social networking service that operates via websites and mobile apps. Learn more ➜

552 successful founders are using LinkedIn

Pricing

Freemium

Free Trial

Yes

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Snapchat

social media tools ➜

Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.n. Learn more ➜

54 successful founders are using Snapchat

Pricing

Freemium

Free Trial

Yes

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Facebook Ads

advertising tools ➜

Target ads to people based on how they engaged and when they engaged. Learn more ➜

551 successful founders are using Facebook Ads

Pricing

Freemium

Free Trial

Yes

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Instagram Ads

advertising tools ➜

Drive awareness and increase your customer base through visuals. Learn more ➜

428 successful founders are using Instagram Ads

Pricing

Freemium

Free Trial

Yes

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Google Adwords

advertising tools ➜

Advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network. Learn more ➜

442 successful founders are using Google Adwords

Pricing

Freemium

Free Trial

Yes

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Bing Ads

advertising tools ➜

Search engine marketing and or pay-per-click advertising. Learn more ➜

107 successful founders are using Bing Ads

Pricing

Freemium

Free Trial

Yes

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Google AdSense

advertising tools ➜

Serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Learn more ➜

170 successful founders are using Google AdSense

Pricing

Freemium

Free Trial

Yes

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Twitter Ads

advertising tools ➜

Set a budget and only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. Learn more ➜

66 successful founders are using Twitter Ads

Pricing

Freemium

Free Trial

Yes

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YotPo

reviews tools ➜

A platform to gather content from their customers in the form of reviews, Q&As, photos and videos. Learn more ➜

84 successful founders are using YotPo

Pricing

Freemium

Free Trial

Yes

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Judge.me

reviews tools ➜

Fully featured review app with in-email review forms, pictures, social push, rich snippets, SEO page, and more. Learn more ➜

43 successful founders are using Judge.me

Pricing

Freemium

Free Trial

Yes

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Okendo

reviews tools ➜

Capture customer product ratings and reviews, customer photos, videos, questions & answers and comments. Learn more ➜

10 successful founders are using Okendo

Pricing

Freemium

Free Trial

Yes

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Product Reviews

reviews tools ➜

Add a customer review feature to your products. Learn more ➜

50 successful founders are using Product Reviews

Pricing

Freemium

Free Trial

Yes

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CM Commerce

reviews tools ➜

All-in-one ecommerce dashboard. Learn more ➜

9 successful founders are using CM Commerce

Pricing

Freemium

Free Trial

Yes

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TrustSpot

reviews tools ➜

User Generated Content - The Easy Way. Learn more ➜

26 successful founders are using TrustSpot

Pricing

Freemium

Free Trial

Yes

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Scout

sales tools ➜

A Facebook chatbot trained to increase your sales. Learn more ➜

Pricing

Freemium

Free Trial

Yes

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Mailerlite

email tools ➜

Affordable Email Marketing Software for Small Business. Learn more ➜

57 successful founders are using Mailerlite

Pricing

Freemium

Free Trial

Yes

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Hootsuite

social media tools ➜

Manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Instagram, and more. Learn more ➜

101 successful founders are using Hootsuite

Pricing

Paid

Free Trial

Yes

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Canva

design tools ➜

Free graphic-design tool website. Drag-and-drop format with access to over a million photographs, graphics, and fonts. Learn more ➜

458 successful founders are using Canva

Pricing

Freemium

Free Trial

Yes

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ShipStation

shipping tools ➜

ShipStation makes you exceptionally efficient at syncing, managing, and shipping your orders. Learn more ➜

172 successful founders are using ShipStation

Pricing

Paid

Free Trial

Yes

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Shipwire

shipping tools ➜

The cloud-based platform to power your global logistics network. A global network of warehouses with advanced fulfillment technology. Learn more ➜

4 successful founders are using Shipwire

Pricing

Freemium

Free Trial

Yes

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Google Analytics

analytics tools ➜

Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Learn more ➜

803 successful founders are using Google Analytics

Pricing

Freemium

Free Trial

Yes

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Sumo

analytics tools ➜

A suite of free tools that can be used to grow your website's traffic. Learn more ➜

45 successful founders are using Sumo

Pricing

Freemium

Free Trial

Yes

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ShippingEasy

shipping tools ➜

ShippingEasy is the online shipping software solution for growing e-commerce merchants like you. Access discounted USPS and UPS shipping rates and print labels in no time. Learn more ➜